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Readership
Considered required reading for decision-makers and opinion leaders who need to be well informed about business and the economy, Business India can always be found in the offices of the country's most powerful organizations. Equally, its in-depth reporting and its wide coverage has made it a "must read" for middle level executives and young entrepreneurs as well as businessmen and professionals.
The Business India reader is an influential decision-maker. He has already cut his teeth in the corporate world, is at the top, or on his way to the top, of his career or business. He travels frequently on work and pleasure, is well read and educated, expects intelligent, thought provoding business content to keep abreast of the latest developments in business, trade, government policies and the economy. He belongs to the higher socio economic strat with sophisticated taste and style.
- 50% of BUSINESS INDIA readership falls in the age group of 30 to 50 years
- 75% of BUSINESS INDIA readers are graduates and post-graduates
- 42% of Business India readers are businessmen, industrialists executives, self employed professionals-people of positions of authority.
- 60% of its readers belong to the combined SEC A1 and A2 socio economic groups -the SEC A Group