Business India

About Business India

BUSINESS INDIA is India's first and foremost business magazine. Launched in February 1978, this business fortnightly pioneered the market for business journalism, in India. Through the years, despite new entrants in the field, BUSINESS INDIA enjoys the enviable reputation of being India's most respected and credible business magazine.

A Leadership of Ideas:

When Ashok Advani conceived of the idea of a mainstream, business magazine in 1978, he had a very clear vision. That vision was to act as a catalyst and create a climate in which business and entrepreneurship could flourish and thereby enable the Indian economy to rapidly join the ranks of more advanced world economies.

At the time of its launch, the business precinct was considered forbidden territory for journalism. Unfazed by what was considered socially incorrect in those days, Business India ventured out to achieve its objectives.

Since then the magazine has been at the forefront of forecasting and analysing events and trends, reporting on business, industry and the financial markets, celebrating entrepreneurship, promoting a variety of viewpoints, while all along setting new standards and benchmarks. In the process, Business India provided a leadership of ideas to help shape government policy, sponsor intellectual capital, and encourage entrepreneurial skills and business talent in the country.

The magazine's primary objective is to create awareness and educate public opinion on critical issues and choices in business, industry, the economy and society; to generate discussion and debate on policies and alternatives; and to provide a leadership of ideas.

Today this credo is as valid as it was in 1978. Over the last three decades, the magazine has in fact remained truly committed to its values and beliefs. In the process it has built enormous goodwill and a loyal following in corporate India. It would not be an exaggeration to say that in many ways Business India is the voice of corporate India at its best. Which is why Business India has a national presence, commands respect from the business community, government and industry leaders.

Moreover, Business India pioneered new readership markets, when others saw none, and created a new breed of business reporters and journalists.

Editorial Coverage:

Informative, topical, objective and comprehensive BUSINESS INDIA provides the complete picture on Indian business and the economy. It packs its pages with in-depth and analytical articles, focusing on different areas of interest and a variety of subjects which have a bearing on the mainstream of business.

BUSINESS INDIA is constantly attuned to the changing needs of its readers and endeavours to satisfy these needs in the best possible manner. Each issue of this fortnightly carries the following topics, amongst others:

• Cover Stories - topical, insightful, relevant on companies and issues that have a bearing on the future of Indian business and the economy.
• Corporate Reports
• Industry Reports
• Special reports
• Business Notes
• Businessmen in the news
• Government and th economy
• Banking and Finance
• The Markets
• Personality Profiles
• People
• Columnists
• Columns on a host of industries (aviation, advertising and marketing, infrastructure, pharmaceuticals, retail, real estate, travel, and many more)

Setting the trend:

Being the pioneer in the arena of business journalism, Business India came up with many firsts in the form of special reports and surveys as well as full fledged cover stories that went onto become best sellers among all magazine issues. Cover stories of Super 100, Best B Schools, Where to Invest, Best Bank and Highest Paid Executives have gone on to make history by their sheer popularity.

first by Business India was the 'Businessman of the Year Award’. It was instituted in 1982 as a part of the magazine's mission to commend outstanding performance by a businessman in India in a particular year; to honour and recognize excellence in business and to act as a role model for others to follow. Not only is it the first such distinction to be introduced in the country, but over the years it has built up enormous goodwill and prestige. The exclusivity of this award makes it stand out in a sea of clones. The pre-eminence of the selection panel and the selection process, has ensured that Business India's Businessman of the Year is a distinction that remains the most coveted by the business community.